Roller Coaster Pricing
Beat
My Firesales by 2 to 1!
Customers Buy, Just to Try For the Best Price!
Introducing Roller Coaster Pricing!
The Idea Behind Roller Coaster Pricing
and Why It Works!
Welcome! Michael Mehring here to tell you about a terrific new product that has people begging to get their hands on it!
One of internet marketing's relative newcomers, Todd Gross, took his
listmembers by surprise recently with the announcement and
demonstration
of a pricing scheme that is so devilishly clever that he had customers
feeling like they had just hit the jackpot on a slot machine.
Todd slipped this brainstorm quietly out in a simple sales letter:
You ready for a FUN President's Day Weekend Sale?
Here's your challenge..
TRY TO CATCH THE PRICE AT IT'S LOWEST POINT!
http://www.netmarketinggame.com/FM100/SEOWP/
"Install SEO Wordpress"
....videos will show you step by step FROM SCRATCH how
to install Wordpress with Search Engine Optimization
maximized from the start. This is the easiest way to get
started online. If you haven't made a cent, this should
be one of your first moves..
And the funny part of this sale is that like the stock market,
the price fluctuates. Don't believe me? Hit refresh if you
don't like the price. YOU decide at which price to buy
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That's it! That's all it took to unleash a scramble to get a copy of this product that
let's customers choose the price that they pay for your product
I simply had to get a copy, and I'm sharing this opportunity with you.
I'll let Todd tell you about it himself:
We always talk about the psychology of selling in Internet
Marketing, but one thing that is often overlooked is how annoying and
short-lived some of the sales schemes are.
Firesales, or “Dime Sales” where the price goes up, sometimes rapidly,
increases the desire to “get in early” by prospective buyers, but it
can leave a bad taste in their mouth because they feel rushed or
weren’t around when the price was low. Not only that, sales that run up
in price in one direction, tend to become less popular with time, as
the price gets out of reach.
Enter
Roller Coaster pricing. With some experience in “day-trading” the stock
market a few years back, I know something about market psychology. One
of the known times that the volume of trades can go way up, is when a
perceived “bottom” is reached in a stock or index’s price. Why not
apply that same psychology, and create a scenario where a product’s
price goes up and down with every “refresh” of the potential buyer’s
sales page? Surely, they will try hard to catch a “bottom” and it will
increase sales! There are several advantages to this price structure.
1. The price always goes up and down so the sale does not get “stale” with time as in a firesale when the price gets “too high”.
2. Many buyers do not take the time to find the absolute lowest
price, but are satisfied with something lower than the highest price
they see. This means that a few sales will be made far above what would
be considered the market average for the product.
3. Buyers become so mesmerized with the “game” of finding the
lower price that they will likely buy for the sake of securing the
price, in addition to getting the product.
4. Buyers will not become weary or bitter about this pricing
scheme as much as they would a firesale, which quickly runs away from
them and does not allow them time to make a decision on their own
terms. The Roller Coaster pricing structure makes the buyer feel
empowered to change the price, unlike a firesale.
With my first test using the Roller Coaster pricing scheme, we took in 239 sales in 36 hours, or around $2,000 US dollars. The
product was a set of videos showing how to set up a WordPress blog on
your own server with SEO built in. The sales were mostly in the $6 to
$8 range with sales ranging from $6.00 even to $12.23 with the range of
the Roller Coaster being set from $5.99 to $13.99
While I did not split test this, similar sales in weeks prior did about 50% as well. I also received many unsolicited comments from my subscribers including:
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I enjoyed this yo-yo sale very much, and even though I did not really
want to buy, I did. - Konstanze-Marie
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Hey Todd! Surfed on the price wave for SEO WordPress and I think I
did pretty good, just $7.95! Started at $13.45 then just refreshed
the page for the price cut. Thinking you could do something with surf
crashing sounds and a wave graphic... just an idea! Very fun!!! - Bonnie
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Just wanted to tell you I really liked this randomizer price thing...
it was fun and I got your product/videos for $6.02!!
Even though I know your products are great, I felt like I got an
even better deal... Wonderful! - Tamara
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With these results and comments I would highly recommend setting up
a dynamic pricing scheme like this one in your sales plan to boost
conversions and become more popular with your subscribers.
Todd Gross
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Throw A Wet Blanket on Firesales
and Catch the Latest Pricing Ride!
Roller Coaster Pricing comes with
THESE GREAT ADDITIONAL FEATURES
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